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SEO has already changed. This is what you missed.
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Google isn’t playing fair anymore. Five years ago, ranking #1 for a keyword meant floods of traffic. Today? You’re buried under AI-generated answers, YouTube videos, Reddit threads, and ads. I’ve seen businesses lose 60% of their leads overnight because they’re still optimizing for a version of SEO that’s as dead as dial-up internet.
Remember when restaurants during COVID shifted from third-party delivery apps to their own systems? That’s exactly what’s happening with search. Google’s AI answers are the new “30% fee” — siphoning traffic from your site to theirs. If you’re still obsessing over keyword density and backlinks, you’re the restaurant owner handing over 30% to DoorDash while smarter competitors build direct relationships.
Generative Engine Optimization (GEO): The New Frontier
GEO isn’t SEO with a fancy name — it’s a revolution. Tools like Perplexity AI and ChatGPT are…
