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Make People Want Your Product Without Begging or Convincing
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Desire isn’t just a feeling, it’s a force. Whether you’re selling a product, guiding your kids, or pushing yourself to hit a goal, desire is the invisible hand that moves mountains. Russell Brunson, founder of ClickFunnels, puts it bluntly: “You can’t force desire into someone’s heart. But you can fan the flames of what’s already there.”
Take marketing. Ever wondered why some campaigns go viral while others flop? It’s not about flashy ads or discounts, it’s about tapping into existing desires. Brunson’s infamous “red vs. blue headline” test isn’t just a split-testing trick; it’s a masterclass in aligning your message with what your audience already craves.
But here’s the kicker: desire works both ways. If you’re struggling to stick to a diet, finish a project, or read scriptures daily, it’s not a discipline problem, it’s a desire problem. Let’s unpack how to fix that.
