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How To Make Money with Snapchat NEW Monetization Program
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Snapchat has always been a platform for creativity and connection, but in 2025, it’s taking things to the next level with its new monetization program. If you’ve ever wondered how to make money on Snapchat, this is your golden opportunity. The platform is unifying its monetization efforts, combining Snapchat Spotlight and Stories into one cohesive program. This means more opportunities for creators to earn, but also new rules to follow.
As someone who has been in the Snapchat game for a while, I can tell you that this update is a big deal. Snapchat is clearly trying to compete with platforms like TikTok and Instagram Reels by incentivizing longer-form content and rewarding creators who can keep audiences engaged. But how do you get started? What are the requirements? And most importantly, how can you maximize your earnings? Let’s dive in.
Key Changes in the New Monetization System
Snapchat’s new monetization program, set to launch on February 1, 2025, introduces several key changes. First and foremost, Spotlight videos must now be longer than one minute to be eligible for monetization. This is a direct response to the success of TikTok longer videos, which have proven to keep users on the…
