How to Build, Rank, and Rent Websites for $1,500/Month

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Imagine this: You build a website about “emergency plumbing services in Omaha.” You optimize it to rank #1 on Google. Instead of becoming a plumber, you rent the site to local plumbing companies for $1,500/month. They get leads; you get paid. That’s the Rank and Rent model in a nutshell.

Unlike traditional SEO agencies, you’re not trading hours for dollars. You’re building digital assets that pay you indefinitely. Luke Vander, a pioneer in this space, explains:

“Most local business websites are embarrassingly bad. They have three paragraphs of content and zero strategy. By creating a site that’s 10x better, you become the go-to lead source — without fixing a single pipe.”

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Why This Beats Running an Agency

• No Client Demands: No midnight calls about “Why aren’t we ranking for ‘industrial excavators’?!”
• Scalability: One website can fund the…