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AEO Is the New SEO
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In today’s search landscape, it’s not just about ranking on Google anymore. People are increasingly turning to AI tools like ChatGPT and Perplexity to get fast, clear answers. And here’s the big opportunity: if your website becomes the source of those answers, you win trust, authority, and visibility — without paying for ads.
This new approach is called AEO — Answer Engine Optimization. It’s a fresh, smarter version of SEO, where the goal is to get your content cited by AI systems.
This blog will walk you through the complete process, step-by-step, using real data and insights from Sam Hogan blog and OpenAI approach to search.
Why AEO Matters Now
Search is evolving.
Traditional SEO focused on pleasing search engines. But AI answers are trained on structured, useful, and direct information. So now, instead of asking, “How do I rank on page 1 of Google?” we ask, “How do I become the best answer for an AI?”
