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3 Proven Marketing Strategies to Scale Your SaaS Startup from 0 to $1M ARR
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The 0-to-1M Journey
Let me take you back to the beginning. Picture a SaaS startup with no revenue, no users, and a half-baked product. Fast forward 18 months — they’re celebrating $1M in annual recurring revenue (ARR). How? By flipping the script on traditional marketing playbooks.
Most founders think, “I’ll start marketing once the MVP is ready.” Wrong. The real magic happens before you’ve written a single line of code. In this deep dive, I’ll unpack the three non-negotiable strategies that turned a Discord server and a few scrappy demos into a seven-figure machine.
Strategy 1: Market Before Your MVP
Why MVP Marketing is Too Late
You’ve heard it before: “Build an MVP, then market.” But here’s the kicker — if you’re waiting for a polished product, you’re already late. Startups thrive on momentum, not perfection.
Take the example of this SaaS tool. We started marketing when the product was just a Figma prototype. No functional backend. No login screen. Just a landing page and a Discord invite link. Why? Because early adopters…
